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Mobile sites vs Apps: which one does your business need?
Ten years ago there were 3 million websites and 569 million people online; today there are 555 million websites and 2.27 billion people have internet access. Back then some businesses may have...
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The rise of mobile payments, the challenges and what to do now
We’ve always found new and more efficient ways to pay for goods and services. A long time ago we bartered before exchanging currency, first in the form of coins before adopting notes and then cheques....
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Marketing from the Start
There are 4.5 million small businesses accounting for 99% of all enterprise in the UK. That makes up 58.8% of private sector employment and 48.8% of private sector turnover. From those figures alone...
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Why Small Businesses Should Care About QR Codes
You’ve seen the funny-looking little squares with black-and-white patterns inside. They’re popping up everywhere. But you’re probably thinking that QR codes, as they are known, are complicated,...
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Location, location, location: targeting customers at the right time
Mobile has been a hot topic for some time now and it came as no surprise when we read last week that PC sales are falling because people are saving their money for smartphones and tablets. We don’t...
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Cracking the QR Code
QR codes are one of the latest crazes in marketing. ComScore recently reported a 96 per cent increase in the scanning of codes compared with a year ago, which shows the target audience is rapidly...
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How to Motivate Retail Shoppers With QR Codes
If you’re a retailer trying to encourage purchases or provide a better in-store experience, QR codes may be the solution you’ve been waiting for. What makes QR codes such a powerful tool is their...
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Stepping Into Social Media
Social media has become ingrained in our society and has come a long way since the heyday of MySpace. Typically, we think of social media as a way to stay in touch with and update friends and family,...
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Boosting Business with Analytics
Marketing used to be considered a cost-centre even if it was actually driving sales. Measuring your campaign’s success could be very time-consuming and expensive, often involving endless customer...
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Multi-channel marketing – The basics: what, why and how?
Multi-channel marketing (see our post on Marketing from the Start) sounds complicated but essentially it’s just using multiple channels to reach a customer. This means any marketing channel, whether...
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